Quoting a website project: why the first number is almost never the right one
How we quote projects at the agency, what blew our margin on a real client job, and exactly what we changed afterwards for good.
Our blog
Technical & business perspectives
What we're learning building custom websites and software.
Backups: what we learned the day a host went down without warning
What we learned the day a cheap host went down and we nearly lost eight months of content: why we now test every backup before calling it good.
The AI tools we actually use day to day (and the ones we dropped)
Skills, MCPs and subagents: how we built our AI workflow at the agency, including the stuff we tried that didn't work out.
What we found inheriting a WordPress abandoned by another agency
Inheriting a WordPress from another agency: no credentials, dead plugins, and a payment configuration exposed in plain text.
How we work with clients who don't know what they want (yet)
How we turn a vague brief like "something modern, that looks professional" into concrete design and real content decisions.
SSR, SSG or hybrid: the question almost nobody asks right
SSR, SSG and hybrid explained through how a project's content actually changes, not through this quarter's trendy framework.
What we learned optimizing a small ecommerce site
How we cut an ecommerce product page's weight from 900 KB to 200 KB and its mobile Lighthouse score from 54 to 89, without touching the server.
Web maintenance: what it actually costs after launch
What web maintenance actually costs after launch, and why almost nobody asks the right questions about it before ever signing.